COMPARE · HYPASPACE VS GOOGLE MAPS
Google Maps vs HypaSpace
Google Maps gets them to the gate. HypaSpace takes it from there.
Google Maps is brilliant at getting people to your gate, and 2 billion people use it every month. Once they’re through it, things get vaguer. Here’s how Google Maps compares with HypaSpace across the nine things that matter most to the people who run a place, and why the best answer is often both.
THE SHORT ANSWER
Google Maps is the best way to be found. HypaSpace is the best way to be explored: a photorealistic twin of your place, in your brand, with on-site wayfinding and visitor data you own. As a Google Maps Content Partner, we keep your Google imagery current too.
HYPASPACE WINS 8 OF 9 ROUNDS, WITH 1 DRAW · 11 POINTS TO 21
NINE ROUNDS. ONE WINNER. SCROLL TO PLAY.
NINE ROUNDS
Google Maps vs HypaSpace, round by round
We scored both on the nine things that matter most to the people who run a place. Three dots is strong, an empty dot is a gap. Seven rounds are scored out of 3; the last two are judged on the evidence.
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Round 01 · Your real place
HYPASPACE TAKES ITSeen from space, a few years ago.
Google Maps HypaSpaceGoogle’s satellite imagery typically lags change on the ground by 2 to 7 years, and it’s shot from hundreds of miles up. HypaSpace captures your place by low-altitude drone, close enough to see the garden beds.
2–7 yearstypical lag between change on the ground and Google’s satellite imagery catching up.(Google Maps refresh cycle, observed) -
Round 02 · Immersive experience
HYPASPACE TAKES ITBrilliant at city scale. Soft at garden-path scale.
Google Maps HypaSpaceGoogle’s 3D views are built for whole cities. HypaSpace is built for your place alone, photorealistic down to the benches, so visitors can explore it properly before they arrive.
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Round 03 · Live wayfinding on site
HYPASPACE TAKES ITGets them to the gate. Then what?
Google Maps HypaSpaceGoogle is superb on roads. Inside your grounds, the routes run out. HypaSpace picks up at the entrance and guides visitors to the treatment room, the tee or the lecture hall, along the real paths.
WITH GOOGLE MAPSFollow the blue dot to the car park. Then you’re on your own.WITH HYPASPACEYou are here. Your route is drawn in, turn by turn. -
Round 04 · Visitor data you own
HYPASPACE TAKES ITYour visitors. Someone else’s data.
Google Maps HypaSpacePlenty is learned when people look up your place on Google. Very little of it comes back to you. With HypaSpace, the behavioural data belongs to you, anonymised and ready for your team.
WITH GOOGLE MAPS0visitor behaviour shared back with you. Google keeps it.WITH HYPASPACE · LIVEDemo data1,284interactions today, all yours- OPENCafé, ground floor
- ROUTECar park to reception
- BOOKTable for two, 7pm
- SHARESent to a friend
- OPENOpening hours, shop
- ROUTEMain gate to the gardens
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Round 05 · You control updates
HYPASPACE TAKES ITYou can suggest an edit. Then wait.
Google Maps HypaSpaceOn Google Maps, your place changes when Google changes it. In HypaSpace you change it once and it’s live. And because we’re a verified Google Maps Content Partner, we send fresh imagery to Google too, typically live in months, not years.
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Round 06 · Integrates with your systems
HYPASPACE TAKES ITConnected to everything except your operation.
Google Maps HypaSpaceGoogle’s platform is everywhere. HypaSpace connects to the things that run your place: your website, booking engine and BI tools, with booking links on the places themselves.
WITH GOOGLE MAPSGoogle’s platform, not your booking engine.WITH HYPASPACE · CONNECTED- Website
- Booking engine
- Confirmation emails
- Kiosks
- BI tools
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Round 07 · Fast to launch and load
A DRAWIt’s Google. Of course it’s fast. A draw.
Google Maps HypaSpaceNo arguments here. HypaSpace keeps pace in the browser, with no app to download, and loads on a five-year-old phone.
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Round 08 · When something changes
HYPASPACE TAKES ITWait. Then wait a bit longer.
GOOGLE MAPS Wait HYPASPACE Update once, live everywhereTwo to seven years is a long time to look like a building site. HypaSpace changes when your place does, and helps Google catch up.
GOOGLE MAPS · 3 STEPS- Suggest an edit
- Wait for review
- Wait for new imagery
HYPASPACE · 2 STEPS- Update once
- Live everywhere
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Round 09 · Whose brand it carries
HYPASPACE TAKES ITTheir logo. Your place. Your competitors next door.
GOOGLE MAPS Google’s HYPASPACE YoursOn Google Maps, your place sits under Google’s brand, a scroll away from everyone else nearby. HypaSpace shows your place in your colours, on your website and channels.
2 billionpeople use Google Maps every month, so your Google presence matters too.(Google, 2024)
THE VERDICT
HYPASPACE WINS 8 OF 9 ROUNDS, WITH 1 DRAW · 11 POINTS TO 21
Use Google to be found. Use HypaSpace to be explored.
This isn’t either/or. Google Maps gets visitors to your gate; HypaSpace shows them the real place, guides them once they’re inside and tells you what they did. And as a verified Google Maps Content Partner, we keep your place looking current on Google as well.
| Google Maps | HypaSpace | |
|---|---|---|
| Your real place | ||
| Immersive experience | ||
| Live wayfinding on site | ||
| Visitor data you own | ||
| You control updates | ||
| Integrates with your systems | ||
| Fast to launch and load | ||
| When something changes | Wait | Update once, live everywhere |
| Whose brand it carries | Google’s | Yours |
NEXT MATCH
More ways places are shown today, and how HypaSpace compares.
- COMPARISON HypaSpace vs paper maps A paper map is a glorified souvenir. Read the comparison →
- COMPARISON HypaSpace vs 360° virtual tours A virtual tour shows your photos. HypaSpace shows your place. Read the comparison →
- COMPARISON HypaSpace vs 3D rendered maps A rendered map is a drawing of your place. HypaSpace is your place. Read the comparison →